1:00 – 1:30 p.m. Welcome by Ernst Wiesinger, the importance of digitization in the RECA Group
1:30 – 2:15 p.m. Panel discussion by the BU leaders
2:30 – 2:45 p.m. Customers talk about the importance of digitization
2:45 – 3:45 p.m. Keynote Digitalization – Dr. Jens-Uwe Meyer
3:45 – 4:00 p.m. Summary and outlook for the 2nd day
8:30 – 9:30 a.m. Impulse lecture e-business landscape at RECA NORM
8:30 – 9:30 a.m. Impulse lecture e-business landscape at Normfest
8:30 – 9:30 a.m. Impulse lecture e-business landscape at Kellner & Kunz
9:45 – 10:30 a.m. Organization and sales integration (how to start, key figures, success measurement, budget, resources, …)
9:45 – 10:30 a.m. Online marketing (newsletter, search engine marketing and search engine advertising, recommendation marketing, …)
9:45 – 10:30 a.m. E-Procurement including platforms and EDI connections
10:45 – 11:30 a.m. Vending machines, systems & Internet of Things applications
10:45 – 11:30 a.m. Social Media Marketing & Website
10:45 – 11:30 a.m. Data quality in the product database and search in the online shop
11:45 – 12:30 p.m. Conclusion and outlook